 |
||||||||||||||||
|
||||||||||||||||
 |
||||||||||||||||
We have very strict, ethical principles when dealing with the media. As you know, there are many firms out there who are wined and dined by the media and in return, recommend those media to their clients regardless of the research and/or rates.Other agencies have also been known to recommend media based on incentive trips and in the end, take the trip themselves instead of passing along that trip to the client who earned it! Our philosophy is based on the fact that we are agents of our clients. We are paid to be an extension of the client in every way and we only act in the best interest of our clients. We accept no incentives or trips; we don’t even accept lunches or holiday gifts. Over the past 19 years we have earned a squeaky clean reputation in the industry and we like keeping it that way!
|
Media planning and buying is more to us than calling for rates and availability. Deciphering and analyzing rates is important, but after we level the playing field, the true expertise of our media negotiation begins. We require that all potential media partners include “value-added” incentives in every annual proposal. Many clients/agencies who buy strictly on such quantitative measurements miss out on highly effective marketing windfalls. Because we place such a large volume of media for our clients, we’re able to take advantage of media rates that are not available to many other agencies or to our clients directly. When we negotiate a low rate for one client, we naturally are in a position to secure or reduce another client’s rate at the same time. We often have surprised clients who thought that they had “the best rate in town” by negotiating the same schedule for a significantly lower rate by way of our volume status. |