PATRIOT
HARLEY-DAVIDSON 100TH YEAR ANNIVERSARY Fairfax
based Harley-Davidson dealer, Patriot Harley-Davidson,
was in need of a direct mailer that would
entice consumers to stop in to celebrate
100 years of Harley-Davidson. The focus
of this mailer was to attract a large turnout
for the 100 year event. To achieve this
we chose to enhance this piece with a metallic
silver ink in conjunction with the signature
colors - orange and black. This piece was
so well recieved that the staff at Patriot
received many compliments from customers
and the store was packed for the event equating
to a record sales day.
