Cherner KIA Our
challenge (and we chose to accept it!) with
this ad was to sell new Kia’s in a publication
that was designed for used vehicles. The premise
was, if you can afford a used car, you should
be able to buy a new Kia for the same money.
Why wouldn’t you buy a Kia with a 10
year warranty? This ad contributed to Cherner
Kia having their best Kia month in the history
of the franchise.
