JONES
INTERCABLE These
mailers were developed to sell cable programming
in various markets. They were not only used
to up-sell clients to paid programming such
as HBO/Cinnemax/Disney Channel, but also
to sign up NEW cable customers. The beauty
of these mailers was that it was easy to
measure the results and we didn't mind at
all! The client met all of their goals with
every mailing. Some of these mailers were
also supported by a TV and print campaign
which we developed as well.
